“Reese worked with Siemens in 2013 in response to the RFP from The City of Calgary for new light rail vehicles – a contract worth $200 million and the potential for future work.
Reese’s primary function was to ensure the language in the proposal reflected our approach of less engineering jargon and more customer centric information, as well as provide feedback on consistency and brand in other areas, including the layout and the way we marketed the vehicle. Reese was a pleasure to work with – ambitious, knowledgeable, good team player – and encouraged us to innovate and do things differently.
We really enjoyed having her as a contributor and confidant on our team in Sacramento. And I’m proud to say that our proposal was the WINNER! Since then, we’ve continued to use Reese’s message maps and methodology in our San Francisco bid (won that one too!), and more recently with Seattle, which we also won.”
— Greg Hill, Director, Business Development Siemens – Western Canada Rail & Mobility