If content is king, context is queen. When engaging your audience, it is of the utmost importance to be informed.
A comprehensive audit determines the best way for your organization to strengthen your brand messaging, resonance and recognition, and to answer the question: How well do you communicate with and market to your audiences?
I help provide this information through a multi-stage audit and review process:
- Thorough analysis of all communications and marketing collateral and channels
- Focus groups and interviews with key stakeholders
- Surveys of employees and engaged external audience
- Competitor analysis